How To Use The Omnichannel Approach To Boost Your Digital Strategy
- June 30, 2018
- Business
he advancement of technology has brought amazing benefits for businesses, but with boons come challenges and the biggest challenge is to reach the customers through all the touch points. The answer lies in taking up an omnichannel approach. Going omnichannel refers to being capable of delivering seamless experiences across diverse selling channels, such as brick and mortar stores, websites, mobile apps, and more.
The key to taking up this approach is by broadening your horizons. For instance, if you are investing in a business website, ask your web development company to make it responsive so that it delivers a seamless experience on mobile devices too. Better still, you can have a mobile app to create a dedicated presence for the mobile audience. Whichever way to go about it, going omnichannel is the smartest decision you can take for your business. Let us understand how this approach can boost your digital strategy and take your business to the next level:
1. Better user experiences
User experience is the mainstay of a successful digital strategy as users tend to stick to businesses that deliver value through their online shopping experiences. This is exactly what they get with a responsive website or a mobile app as these enable the prospective buyer to shop anytime and anywhere. There is no need to access the website through a desktop device everytime they feel like shopping. This results in an increase in the footfall and higher traffic/downloads for the websites and apps.
2. Personalized targeting
Personalization is the winning marketing strategy today as every customer wants to be treated as a unique personality rather than one of the lot. By adopting the omnichannel approach, the business can communicate with the customer via a device of the latter’s choice. Moreover, mobile apps can be used to send across personalized messages in the form of push notifications. These messages can be aligned with the search behavior and shopping preferences of the user by taking up a data-driven methodology.
3. Collection and management of user data
Mobile devices create a massive volume of data for a business and this data can be used by digital marketers to get rich insights. Since these devices are typically used only by a single user (unlike desktops that may be accessed by multiple users), the information they yield is more reliable and yields an accurate understanding of the customer behavior and demographics. Further, mobile analytics empower the marketers with tools that generate analytical insights from raw data. Further, these insights can be used for taking result-oriented business decisions and formulating marketing policies.
4. Use of device-specific functionalities
Another reason that an omnichannel approach is regarded as a great boon for digital marketers is that it enables the use of device-specific functionalities. For instance, your mobile app development company can suggest features such as location-based technology to strengthen the marketing efforts. With this feature, the location of the app user can be detected if they are near the retail store. Accordingly, targeted push notifications can be sent to them to attract them with special offers so that they visit the store and shop.
5. Enhanced connectivity
Responsive websites and mobile apps offer enhanced communication and connectivity with the potential customers. Since your business will be present on both, the web and the mobile, the shoppers will be able to connect with you anywhere. This means that you will not lose on the customer base due to any kind of physical or virtual barricade. Enhanced connectivity also has a positive influence on the long-term branding strategy of the business.
Conclusion
The benefits of being available across multiple channels are massive and this is one opportunity that businesses must not miss. If you are looking to capitalize on this chance, ensure that your brand has a robust presence on the web and mobility front. We, at Mobibiz, are a leading Android and iPhone application development company that not only specializes in creating advanced mobile applications but also holds expertise in responsive website development. Connect with us to build an omnichannel presence for bringing about digital transformation for your business.
Native, Web App, Or Hybrid: 10 Parameters To Consider
- March 4, 2018
- app
Native, Web App, or Hybrid – the choice has always been baffling the businesses that want to extend their reach with a mobile app. Native apps are platform specific apps while web apps are actually websites which act like mobile apps. The third option is hybrid apps which are a combination of native and web apps. When it comes to making a choice between native, web app, and hybrid app development, we have a comparison checklist of parameters to help.
1. Device features
Native is the best option if you want to explore the potential of the device features to the fullest. Only a limited range of features are available for use with the other two options.
2. Discoverability
Discoverability is another important parameter that drives the mobile app development process. It implies the ease with which users can find and access the apps. Web apps take the cake here are most users are likely to use browsers first rather than reach the app stores.
3. Speed
Speed is the next key aspect and undoubtedly, native wins the competition as these apps are faster as compared to their web and hybrid counterparts.
4. Offline functionality
Native app development is the best option if you want the app to be independent of internet-connectivity. Although in-browser caching is available for apps made in HTML5, they are still no match for native ones.
5. Development cost
Obviously, development costs play a vital role in driving this decision. Hybrid and web apps are definitely cheaper as a single code is to be developed.
6. Maintenance
The same goes for app maintenance as a single codebase (as in hybrid and web apps) is easier to maintain instead of multiple ones with iPhone and Android app development.
7. Installation
Installing a native or hybrid app can be quite a hassle for users as they have to hunt it on the app store, download, and install it. The process is easier for a web app user as he just needs to search in the browser, followed by creating a bookmark on the device home screen.
8. User Interface
Native apps score the points in terms of providing consistent user experience as they are capable of taking the advantage of strengths of the mobile as well as mitigating the risk of its limitations.
9. Platform independence
Web apps and hybrid apps are better than native apps if you are looking for platform independence as a factor. At least parts of their code can be reused while creating hybrid/web apps.
10. App approval process
The approval process is cumbersome for native and hybrid apps as they have to adhere to the App Store norms, which is not the case with the web app option.
Conclusion
To summarize, the choice between native apps, hybrid apps, and web apps is subjective and varies according to the requirements of the business. There is no single best way out as each of these options has its own strengths and weaknesses. Mobibiz is a leading mobile app development company in India that caters to apps of all types, depending on the actual requirements and preferences of the client’s business.
